Ruby Pro helps brands grow up and scale up - by replacing clunky spreadsheets with confidence, alignment, and margin clarity.
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Spreadsheets are great… until they aren’t.
They’re flexible. Familiar. Fast.
Until the freight cost gets missed.
Until the tax rate gets updated and no one knows.
Until version 12 gets sent instead of version 16.
Until your team no longer trusts the numbers.
What starts as a simple file becomes the biggest liability in your business:
Your margin disappears without anyone noticing.
We built Ruby because pricing should be a strategy, not a spreadsheet.
Because when pricing is wrong, nothing else can be right.
Ruby Pro isn't for everyone.
It's for brands with ambition.
Brands that sell through distributors.
Brands that operate on more than one market.
Brands that are tired of guesswork.
If you've got 5+ SKUs, 3+ market, and a sales team tired of doing math by hand ——
You're ready for Ruby Pro
Most software tells you what is happening.
Ruby tells you why.
It helps you model, measure, and manage the forces behind your price—so you can own every decision.
Your spreadsheet reacts.
Ruby leads
“No two distributors manage pricing the same way. Ruby gives us clarity and control across 40 of them.”
— Dave Moore, GM, Schug Winery
“Spreadsheets are too complicated. Ruby helped us reverse-engineer pricing from shelf price to production cost.”
— Sam Anderson, Partner, Bev Assets
Let's run an example together.
Enjoy automatic saving of the most recent version, ensuring everyone works with up-to-date information. Access accurate pricing data anytime, anywhere through our secure website, promoting consistency across your organization.
Work confidently with pre-set, accurate formulas that eliminate spreadsheet errors that can impact your bottom line. Our fixed formula system ensures reliable calculations, allowing you to make informed decisions with peace of mind.
Effortlessly add new items with all necessary formulas included, streamlining your analysis process. Instant updates allow you to adapt quickly to market changes and new business opportunities without time-consuming manual adjustments.
Allow sales people and brokers to recommend pricing but only senior management can approve pricing. This built-in approval process ensures senior management oversight, maintaining control over pricing decisions while improving efficiency.
Share pricing information effortlessly with stakeholders by exporting data to Excel or PDF formats. Generate professional reports at the click of a button, enhancing communication and facilitating informed discussions with team members and clients.
See all of your products across all markets. Know your net FOB based on percentage of business. Quickly identify pricing gaps or target for a promotion. Gain visibility to how your pricing is working for you.