Spreadsheets are great… until they aren’t.
They’re flexible. Familiar. Fast.
Until the freight cost gets missed.
Until the tax rule gets updated and no one knows.
Until version 12 gets sent instead of version 16.
Until your team no longer trusts the numbers.
What starts as a simple file becomes the biggest liability in your business:
Your margin disappears without anyone noticing.
We built Ruby because pricing should be a strategy, not a spreadsheet.
Because when pricing is wrong, nothing else can be right.
Ruby isn’t for everyone.
It’s for brands with ambition.
Brands that sell through distributors.
Brands that operate in more than one market.
Brands that are tired of guesswork.
If you’ve got 5+ SKUs, 3+ markets, and a sales team tired of doing math by hand—
You’re ready for Ruby.
Most software tells you what’s happening.
Ruby tells you why.
It helps you model, measure, and manage the forces behind your price—so you can own every decision.
Your spreadsheet reacts.
Ruby leads.
“No two distributors manage pricing the same way. Ruby gives us clarity and control across 40 of them.”
— Dave Moore, GM, Schug Winery
“Spreadsheets are too complicated. Ruby helped us reverse-engineer pricing from shelf price to production cost.”
— Sam Anderson, Partner, Bev Assets
We have a team of experienced software developers and designers who are passionate about creating user-friendly software solutions.
