Pricing software for wine & spirits suppliers
Every billback and every deal for the life of that wine is built on the price you set at launch. Ruby shows you the whole grid — excise, laid-in cost, depletion allowances, and your real margin — before you commit.
Price your new release →Enter your new product and your cost. A full grid loads instantly — no signup.
Why owners love it
“I love a big depletion-allowance billback. It means my distributors are selling a lot of wine, at prices I've approved, where I'm making the margin I expected. I audit every billback and keep it all in Ruby Pro, so when a big one comes in, I'm happy to see it.”
The problem
When a new vintage or product goes to market, the price you set is the price you live with. Every billback, every depletion allowance, and every margin conversation for the life of that wine inherits it. Most owners set it the way they always have — last year's number plus a bit — without seeing what it does to their margin once the distributor's cut, the excise tax, the freight, and the deal levels stack on top.
Illustrative. Ruby tracks every layer that shapes the real number — and shows what's actually left.
How it works
Send your distributor list, item list, and current pricing. Ruby loads it. You don't rebuild anything.
Ruby factors in taxes, freight, depletion allowances, and billbacks to show your weighted margin by distributor and item.
Test a price change in a draft, see the margin impact, then publish it when it's ready.
How Schug Winery does it
Same SKU, two markets
Illustrative. Price gaps like this go unnoticed for years. Ruby puts every market side by side, so you can spot them and close them.
Three ways it pays off
See when a distributor is taking more margin than you agreed to, then have the conversation and get it back.
“I found a distributor taking a few points more than we'd agreed. I'd never have caught it in a spreadsheet.” — Dave Moore
Set your by-the-glass and shelf pricing to the point that actually competes, without giving away margin you didn't need to.
“Seeing the full grid let me hit the shelf number that moves product.” — Dave Moore
When a chain like Costco wants one price across several states, work it out across every distributor and answer fast.
“One price across several states, worked out across all my distributors. That's how you win the big placements.” — Dave Moore
Built for your size
You don't need a sprawling enterprise system you'll never fully use, with services you didn't ask for bolted on. Ruby does one job and does it well: showing you your true pricing and margin, in a tool that works like a spreadsheet with a database underneath.
Ruby pays off when you're juggling several markets and multiple SKUs — the point where spreadsheets start to break.
Price your new release
That's the number we can help you get right. Ruby's free Price Sheet Builder turns your new product and your cost into the same grid your distributors use:
See what each deal costs you before you commit to a price — not a year later. No signup. Branded PDF to take into your next distributor conversation.
Rather work it through with us? Book a free 30-minute pricing call →
Bring the vintage or SKU you're about to launch.
Quick answers
No. Ruby handles pricing. Keep QuickBooks, or whatever you use for the books.
Days — and we do the heavy lifting of loading your data.
$25 per market per month. No setup fees.
It's built to feel like a spreadsheet, with a real database behind it.