Distributor price management for beverage alcohol & THC suppliers · Step 1 of the Ruby GTM Platform

Price your new vintage before the deals lock it in.

Every billback and every deal for the life of that brand is built on the price you set at launch. Ruby shows you the whole grid — excise, laid-in cost, depletion allowances, and your real margin — before you commit.

Price your new release →

Enter your new product and your cost. A full grid loads instantly — no signup.

Schug Winery runs pricing across 45 distributors on Ruby Pro.

Why owners love it

“I love a big depletion-allowance billback. It means my distributors are selling a lot of wine, at prices I've approved, where I'm making the margin I expected. I audit every billback and keep it all in Ruby Pro, so when a big one comes in, I'm happy to see it.”

PHOTO
Dave
Dave MooreGM, Schug Winery

The problem

The riskiest number you set all year.

When a new vintage or product goes to market, the price you set is the price you live with. Every billback, every depletion allowance, and every margin conversation for the life of that wine inherits it. Most owners set it the way they always have — last year's number plus a bit — without seeing what it does to their margin once the distributor's cut, the excise tax, the freight, and the deal levels stack on top.

BEFORE — SCATTERED ACROSS TABS FLFOBDAGP?204144—27.019??3630%??…?? AFTER — ONE CLEAR VIEW Frontline price − Freight − Taxes − Billbacks − Depletion allowances = True margin

Illustrative. Ruby tracks every layer that shapes the real number — and shows what's actually left.

How it works

One place for every price, every distributor, every market.

STEP 1
We set it up for you

Send your distributor list, item list, and current pricing. Ruby loads it. You don't rebuild anything.

STEP 2
See your real margin

Ruby factors in taxes, freight, depletion allowances, and billbacks to show your weighted margin by distributor and item.

STEP 3
Model and publish

Test a price change in a draft, see the margin impact, then publish it when it's ready.

Ruby price grid for a Florida Chardonnay showing FOB, freight, state excise and laid-in cost, with Everyday and On Sale deal columns, distributor and retail margins, supplier gross profit and depletion allowances all recalculating live

The grid in motion — edit any white cell (shelf price, margins, freight, allowances) and every number recalculates instantly.

How Schug Winery does it

Ruby multi-state pricing audit holding one $19.99 shelf price across seven markets, showing excise, FOB and supplier gross profit per state: California 52.3% at $109.07 down to Kentucky 48.2% at $100.46, with Florida and Kentucky flagged below the FOB floor and the distributor margin trim that would fix each

One shelf price, seven markets — the same SKU nets $109.07 a case in California and $100.46 in Kentucky. Ruby shows the gap, flags the markets that fall through your floor, and names the margin trim that would hold it.

Same SKU, two markets

New York$14.00
Texas$18.00
The gap$4.00

Illustrative. Price gaps like this go unnoticed for years. Ruby puts every market side by side, so you can spot them and close them.

Three ways it pays off

What winery owners actually use it for.

01 · CATCH MARGIN
Margin slipping away

See when a distributor is taking more margin than you agreed to, then have the conversation and get it back.

“I found a distributor taking a few points more than we'd agreed. I'd never have caught it in a spreadsheet.” — Dave Moore

02 · SHARPEN PRICING
Hit the number that sells

Set your by-the-glass and shelf pricing to the point that actually competes, without giving away margin you didn't need to.

“Seeing the full grid let me hit the shelf number that moves product.” — Dave Moore

03 · WIN CHAINS
Multi-state deals

When a chain like Costco wants one price across several states, work it out across every distributor and answer fast.

“One price across several states, worked out across all my distributors. That's how you win the big placements.” — Dave Moore

Ruby price grid flagging an On Sale deal that nets 24.5% supplier margin, below the 30% floor, with a warning to raise the shelf price to $14.99 or accept a 25% distributor margin

Ruby catches the deal that dips below your margin floor — and tells you exactly what shelf price protects your brand, before you commit.

Try it before you talk to us

Six free calculators, running the same engine.

The tools below use the same excise table and margin math Ruby Price Management runs in production — all 51 jurisdictions, ABV tiers where the state tiers, and control markets flagged rather than quietly zeroed out. No signup.

Price Sheet Builder

Build the full distributor grid: everyday and on-sale columns, depletion allowances, and a weighted average across your real deal mix.

Open the builder →
Multi-State Pricing Audit

Hold one national shelf price and watch your FOB compress market by market. Set a floor and see which states break it.

Run an audit →
Free Goods Calculator

Free cases cost you COGS, not FOB. Game the case count and the funding split, and watch all three tier margins move together.

Open the calculator →
See all six tools →

Built for your size

Built for suppliers, priced for reality.

You don't need a sprawling enterprise system you'll never fully use, with services you didn't ask for bolted on. Ruby does one job and does it well: showing you your true pricing and margin, in a tool that works like a spreadsheet with a database underneath.

Ruby pays off when you're juggling several markets and multiple SKUs — the point where spreadsheets start to break.

$25 / state / month
  • ✓ 30-day free trial
  • ✓ No setup fees, no long-term contract
  • ✓ Running in days, not months
  • ✓ We load your data for you
  • ✓ Keep your accounting system as-is

Price your new release

Have a new vintage coming?

That's the number we can help you get right. Ruby's free Price Sheet Builder turns your new product and your cost into the same grid your distributors use:

  • state excise tax and your laid-in cost, calculated for you
  • depletion allowances and the margin on every deal level
  • exactly what each deal costs your brand

See what each deal costs you before you commit to a price — not a year later. No signup. Branded PDF to take into your next distributor conversation.

Live price grid showing FOB, freight, state excise, laid-in cost, Everyday and On Sale shelf prices, distributor and retail margins, supplier gross profit and depletion allowances Price your new release →

Ready to see it on your own data? Start a 30-day free trial →
Bring the vintage or SKU you're about to launch.

Quick answers

The things owners ask first.

Do I have to leave my accounting system?

No. Ruby handles pricing. Keep QuickBooks, or whatever you use for the books.

How long does setup take?

Days — and we do the heavy lifting of loading your data.

What does it cost?

$25 per state per month. No setup fees, cancel on 30 days' notice.

Is there a free trial?

Yes, 30 days, on your own distributors and items. Ask us to start one.

Is it hard to use?

It's built to feel like a spreadsheet, with a real database behind it.