You don’t have a pricing problem.
You have a clarity problem.

Ruby Pro makes managing your pricing easier—and more profitable. Because spreadsheets can’t see the story your numbers are trying to tell. We help wine & spirits suppliers turn pricing from a tactical chore into a strategic advantage.

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Why teams switch to Ruby Pro
  • • Pricing becomes a language, not a liability.
  • • Clarity across markets, margins, and distributors.
  • • Find dollars, not pennies — with every pricing decision.

The Problem

Spreadsheets are great… until they aren’t.

They’re fast, flexible, and familiar — until a freight cost is missed. Until the tax rate changes. Until version 12 becomes version 16. And suddenly, your team stops trusting the numbers.

You can’t scale guesswork. You can’t grow confidence on confusion.

What starts as a file becomes your biggest liability: silent margin erosion.

The Ruby Pro Difference

Pricing is a strategy, not a spreadsheet.

Ruby Pro helps you:

  • Track every layer that shapes your margin — taxes, freight, billbacks, discounts.
  • Align sales and operations with a single source of truth.
  • Expand to new markets without starting from scratch.
  • See where pricing creates value—and where it leaks it.
Because when pricing is wrong, nothing else can be right.

When it’s right? Everything else gets easier.

Pricing is a language. It tells your distributor, your retailer, and your market who you are — and why you matter.

Who It’s For

Ruby Pro isn’t for everyone. It’s for brands that treat pricing like a conversation with the market — not a math exercise.

  • • Brands that sell through distributors
  • • Brands expanding across multiple markets
  • • Teams tired of pricing guesswork and manual math

If you’ve got 5+ SKUs, 3+ markets, and ambition — you’re ready for Ruby Pro.

A New Kind of Pricing Tool

Most software tells you what is happening.
Ruby tells you why.

It helps you model, measure, and manage the forces behind your price — so you can own every decision.

Your spreadsheet reacts.
Ruby leads.

Find Dollars, Not Pennies. Ruby helps you uncover the hidden profit inside your pricing strategy — the kind that spreadsheets never see.

What People Say

“No two distributors manage pricing the same way. Ruby gives us clarity and control across 40 of them.”

Dave Moore, GM, Schug Winery

“Spreadsheets are too complicated. Ruby helped us reverse-engineer pricing from shelf price to production cost.”

You’ve scaled your brand. Now scale your pricing.

Let’s run an example together. We’ll show you how to replace spreadsheets, gain clarity, and find the profit hiding in plain sight — in under 30 minutes.

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