Free Pricing Tools for Wine & Spirits Suppliers
Every tool on this page runs the same excise table and the same margin math Ruby Pro uses in production — all 51 jurisdictions, ABV tiers where the state tiers, and control markets flagged rather than quietly zeroed out. No signup.
Build the full distributor grid: everyday and on-sale columns, depletion allowances, distributor and retail margins, and a weighted average across your real deal mix.
Open the builder →Hold one national shelf price and watch your FOB compress market by market as excise climbs. Set a floor, see which states break it, and see the exact margin trim that would hold it.
Run an audit →Free cases cost you COGS, not FOB. Game the case count and the funding split, and watch supplier, distributor and retailer margins move together.
Open the calculator →Start at the shelf price you want, strip retailer margin, distributor margin, freight and state excise, and land on the FOB that supports it.
Work it backwards →FOB plus freight plus state excise plus other taxes. The number every distributor margin in the chain is measured against.
Calculate laid-in →Solve the allowance a target shelf price actually requires, and see what it costs your brand in supplier margin before you commit to it.
Size the allowance →Most pricing calculators on the web are one-off spreadsheets wearing a web page. These six share a single engine and a single maintained tax table, so the laid-in cost you get in one tool is the laid-in cost you get in all of them. Where a rate is a single number applied at every ABV, or where a control board sets shelf price instead of charging excise, the tool says so on the screen instead of handing you a confident wrong answer.
Planning estimate only — not tax or legal advice. State excise is applied from a maintained reference table and flagged where a rate is flat or a jurisdiction is control. Verify the excise class for your product and market, and confirm final figures with your distributor.