STEP 1 · PRICE IT

Ruby Price Management

The consumer sees one number on the shelf. Behind it sit your FOB to the distributor, their margin, the state's excise tax, freight, and every deal level. Price Management works that chain backward so the FOB and the deals land the price the consumer should see, at a margin you can see too.

Find the right FOB to each distributor and the deal levels that produce the right shelf and by-the-glass price in that market.
See your real margin by distributor after excise tax, freight, laid-in cost, depletion allowances, and every deal level.
One place for every price, every distributor, every state. Same SKU, two markets, the gap side by side.
Model, then publish. Test a price change in a draft, see the margin impact, publish when it is ready.
A margin-floor guardrail flags the deal that nets below your floor and tells you the shelf price that protects it.
Audit every billback. Because the pricing lives in a database, not a spreadsheet, every depletion allowance billback a distributor sends can be checked against the deal you actually approved. No surprises at month end.
Answer a multi-state chain deal fast. One price across several states, worked out across every distributor.
Keep your accounting system. Price Management does pricing. QuickBooks or whatever you use stays.

$25 per state per month · 30-day free trial · we load your distributor list, item list, and current pricing

Price Management in depth →

Ruby price grid for a Florida Chardonnay showing FOB, freight, state excise and laid-in cost, deal columns, distributor and retail margins, supplier gross profit and depletion allowances

The grid in motion. Edit any white cell and every number recalculates.

STEP 2 · SELL IT

Ruby CRM

The placement is not won in the office. It is won in the aisle and at the bar, one visit, one tasting, one event at a time. Ruby CRM keeps what happened in the market from staying in someone's head. Distributor sales teams run on the same CRM.

Target specific accounts. Build target lists from 350,000+ active licenses or your own account file, assign them to reps, and work them from targeted to closed.
Store and restaurant visits logged against the account, with the full history before you walk in the door.
Tastings recorded where, when, and what, with notes on how each one went and which accounts are overdue.
Consumer events. Log the tasting, capture consumer reactions, photos of the location, and bottles sold during the event.
Menus and displays tracked by account: by-the-glass, by-the-bottle, what is up and where.
Chain and national accounts tracked at the chain level and store by store: authorized versus on the shelf.
Goals for the feet in the street. Account visits, cases sold, new placements (PODs), display and menu wins, per rep, on a weekly scorecard.
One-tap logs on mobile for email, call, appointment, visit recap, and order. Field orders auto-emailed to the distributor.

$75 per user per month · no base fee · 30-day free trial

Ruby CRM in depth →

Ruby CRM desktop workspace with a license map, accounts list, and saved accounts with one-tap activity logging

Ruby CRM mobile account view showing contacts, one-tap activity buttons, notes, and past activities

Desktop and field views. Account data backed by state license records.

STEP 3 · RUN IT

When you are ready to run the whole operation: Ruby Pro ERP

Some brands stop at pricing and CRM. Others carry their own inventory, cut purchase orders in euros, ship from a 3PL, and need depletions, billbacks, and the books in one place. Ruby Pro ERP is the next step.

Orders from PO to payment, with depletions by market, distributor, and SKU
Landed cost with freight, duty, and fees applied to the case, even when the invoice lands weeks later
Vintage and lot tracking across wineries, warehouses, and 3PLs
Every billback audited against the deal you actually agreed to
Accounting integrated, multi-currency, a full QuickBooks replacement

$750 per month + $90 per user per month · no implementation fee · we set it up for you · 30-day cancellation

Ruby Pro ERP for producers & importers →Ruby Pro ERP for distributors →

How Schug Winery does it

“I love a big depletion-allowance billback. It means my distributors are selling a lot of wine, at prices I've approved, where I'm making the margin I expected. I audit every billback and keep it all in Ruby Pro, so when a big one comes in, I'm happy to see it.”
Dave Moore, GM, Schug Winery. Runs pricing across 45 distributors on Ruby.

Why suppliers pick Ruby over a generic CRM

It knows what a depletion allowance, a deal level, and a by-the-glass placement are.
Both are built for the three-tier business, not adapted to it after the fact.
It starts at $25 a state, not an enterprise contract.

Software only

No setup fees, no consulting fees, no transaction fees. You pay for the software, monthly.

30-day cancellation

No long-term contracts. Cancel any product with 30 days' notice.

Your data is yours

We do not share it or use it in any way. Take it with you whenever you want.

30-day free trials

Price Management and Ruby CRM. Ruby Pro ERP gives you 30 days free on a test version.

The right price to the distributor.
The placements that prove it.

What it costs