A quick walkthrough

How the Price Sheet Builder works

See a wine and a spirits product added from start to finish — state taxes, margins, and depletion allowances, all done for you.

Overview

Adding a product — Wine & Spirits

The Price Sheet Builder turns one product + your cost into a full distributor price grid: state excise tax, laid-in cost, depletion allowances, and distributor / retail / supplier margins. Here is a wine and a spirits example, start to finish.

Wine · Step 1

Pick the state & product

Choose California, set Beverage = Wine, and enter the product (750 ml, 12 per case). Picking the state means the excise tax is applied automatically.

Pick the state & product
Wine · Step 2

Enter your costs

Type your product cost (COGS) and FOB. The tool auto-adds California’s wine excise tax and shows the distributor’s laid-in cost.

Enter your costs
Wine · Step 3

Your price grid

Enter a target shelf price for each deal. The tool fills in cost-to-trade, the depletion allowance, and distributor / retail / supplier margins — with a weighted average across your deal mix.

Your price grid
Spirits · Step 1

Same flow for spirits

New York, Beverage = Spirits, a 1.75 L bourbon at 6 per case. Spirits use the state’s per-gallon spirits excise.

Same flow for spirits
Spirits · Step 2

Costs

Enter COGS and FOB — New York’s spirits excise and the laid-in cost calculate automatically.

Costs
Spirits · Step 3

The spirits price grid

Same rich output: depletion allowances, cost per ounce (great for by-the-glass), and margins for every party in the chain.

The spirits price grid
Finish

Download & share

When the grid looks right, download a branded PDF to send to the distributor — or build your own anytime with the live tool.

Try the tool →